Trust is operating infrastructure.

Your private economic identity is not advertising inventory.

CAPENTRY recommendations should optimise member economic value, not CAPENTRY commission.

Commercial payments cannot secretly buy ranking.

Different lawful contract forms compete on member economics and risk, not CAPENTRY preference.

Material fees and spreads should be understandable.

No unnecessary exclusivity.

Members should be able to correct material profile/capability data.

Conflicts and agency modes should be disclosed where relevant.